Marketing
Brands face the need to base their decision making on the use of data from their processes every day, and in a digital context, this becomes even more of a priority. This is why Google Data Studio is presented as a tool with the adequate potential to exploit, analyze and synthesize the data sets obtained in different operational processes of the business through the management tools that are used.
All brands currently look to give an outlet to and use the data obtained through the creation of reports that allow the exploitation, analysis and synthesis of the sets of data obtained from the processes. This is why we have taken on the task of investigating some report creation tools and their main characteristics which are shared below.
Most brands currently fight to ensure the effectiveness of their strategies; however, it is of vital importance to start from an axis that allows you to guide, monitor, verify results and adjust the strategy based on this axis. It is convenient to measure the axis through a layer of performance indicators to gain an understanding of how it moves through time and the operation of processes. In this article, we present suggestions of performance indicators for your website.
In a digital context, there is a growing need for brands to discover or reveal the path which the user follows within a website which is achieved through the planning and execution of correct data gathering that enables data products for activation and contribution within your digital strategy.
