Data Collection
Health sector organizations are coming closer to standardization for the management of patient data and information that allows the interoperability between the different agents within
The interoperability is the facility of connecting various systems and that they speak the same language. Counting on this option is very important because it
All brands currently look to give an outlet to and use the data obtained through the creation of reports that allow the exploitation, analysis and
With the COVID-19 pandemic, the opportunity for the health sector to work closely with data and technology was evidenced, to support their marketing teams better
In a digital context, there is a growing need for brands to discover or reveal the path which the user follows within a website which
For digital marketing strategies, it is essential to take Google Ads tools into account; however, it is also possible to have a refined measurement as
After months in the beta phase (Google Analytics Web + App), Google has officially launched Google Analytics 4.
From July 1st, 2023, the Google Analytics Universal platform will stop processing new hits. It is important to learn about the different functionalities that GA4
Companies have the responsibility to inform their users or clients on the management of their information.
It is a reality: finally Google (the owner of Chrome) will block the downloading of cookies that “gather” third party data, that is to say,
