Can I use Data Studio with other tools that are not Google? Data Studio myths

Brands face the need to base their decision making on the use of data from their processes every day, and in a digital context, this becomes even more of a priority. This is why Google Data Studio is presented as a tool with the adequate potential to exploit, analyze and synthesize the data sets obtained in different operational processes of the business through the management tools that are used.

What performance indicators should you be monitoring on your website?

Most brands currently fight to ensure the effectiveness of their strategies; however, it is of vital importance to start from an axis that allows you to guide, monitor, verify results and adjust the strategy based on this axis. It is convenient to measure the axis through a layer of performance indicators to gain an understanding of how it moves through time and the operation of processes. In this article, we present suggestions of performance indicators for your website.

Top 5 GA4 metrics to get to know your client better

Within any process, it is of vital importance to have a line of axis of monitoring indicators which allows us to monitor and evaluate, if the actions that are being taken at a business level have an impact and result, which is why we present the five main metrics of digital marketing processes to track consumers and in this way, have a better understanding of them

The importance of the digital fingerprint to create client profiles

When we interact with a digital platform, we leave a trace of the actions/interactions that we execute, that’s to say, our behavior is translated into data and our activities (the clicks, reviews created, searches, the “likes” we give and files downloaded) leave a trace. This trace is known as digital footprint.