Analytics
The tool also offers focused measures to the client to understand preferences and create better experiences.
Brands face the need to base their decision making on the use of data from their processes every day, and in a digital context, this becomes even more of a priority. This is why Google Data Studio is presented as a tool with the adequate potential to exploit, analyze and synthesize the data sets obtained in different operational processes of the business through the management tools that are used.
Most brands currently fight to ensure the effectiveness of their strategies; however, it is of vital importance to start from an axis that allows you to guide, monitor, verify results and adjust the strategy based on this axis. It is convenient to measure the axis through a layer of performance indicators to gain an understanding of how it moves through time and the operation of processes. In this article, we present suggestions of performance indicators for your website.
Within any process, it is of vital importance to have a line of axis of monitoring indicators which allows us to monitor and evaluate, if the actions that are being taken at a business level have an impact and result, which is why we present the five main metrics of digital marketing processes to track consumers and in this way, have a better understanding of them
After months in the beta phase (Google Analytics Web + App), Google has officially launched Google Analytics 4.
It is crucial for all Technology, Data and Digital Marketing experts to be clear on the purpose of Google Analytics 4 to understand the evolution of this platform with respect to Google Analytics Universal.
From July 1st, 2023, the Google Analytics Universal platform will stop processing new hits. It is important to learn about the different functionalities that GA4 will bring us and thus we can make the best use of data analysis.
Digital analysis tools have become indispensable instruments to improve strategic results and business sales. Google has this clear and so has launched GA4, the new version of Google Analytics whose focus will direct accessibility and privacy.
When we interact with a digital platform, we leave a trace of the actions/interactions that we execute, that’s to say, our behavior is translated into data and our activities (the clicks, reviews created, searches, the “likes” we give and files downloaded) leave a trace. This trace is known as digital footprint.
RStudio has facilitated our growth as a team, providing us an orderly and scalable environment for our data engineers and data scientists to work together
