Resources
A methodology for identifying the gap between enterprise language and market language. Eight steps, six diagnostic patterns, integration with Jobs to Be Done and Dunford
Before you can use Dunford’s positioning framework, you need to understand how your market thinks. Market Semantics Analysis closes that gap with evidence from real
MSA and Jobs to Be Done are not symmetrically useful. MSA maps most of the barrier chain before a single interview is conducted. The asymmetry
Digital transformation in healthcare is fundamentally reshaping how care is delivered, placing patients at the center of the healthcare ecosystem. This shift is driven by
Technology continually reshapes our expectations as consumers. Healthcare is no exception. The healthcare system remains a critical frontier for innovation in improving care and outcomes
Technological neutrality is essential for the development of new technologies in Latin America. By fostering inclusive and sustainable growth, it serves as a bridge to
Health sector organizations are coming closer to standardization for the management of patient data and information that allows the interoperability between the different agents within
The interoperability is the facility of connecting various systems and that they speak the same language. Counting on this option is very important because it
The tool also offers focused measures to the client to understand preferences and create better experiences.
Brands face the need to base their decision making on the use of data from their processes every day, and in a digital context, this
