What is Google Tag Manager? What is its purpose?

In a digital context, there is a growing need for brands to discover or reveal the path which the user follows within a website which is achieved through the planning and execution of correct data gathering that enables data products for activation and contribution within your digital strategy.

What is a buyer person?

A buyer persona is a client profile, individual, allowing the registration of qualities related to what they say, do or feel in the moment of needing/wanting to buy a product or service.