Google
In a digital context, there is a growing need for brands to discover or reveal the path which the user follows within a website which is achieved through the planning and execution of correct data gathering that enables data products for activation and contribution within your digital strategy.
After months in the beta phase (Google Analytics Web + App), Google has officially launched Google Analytics 4.
It is crucial for all Technology, Data and Digital Marketing experts to be clear on the purpose of Google Analytics 4 to understand the evolution of this platform with respect to Google Analytics Universal.
From July 1st, 2023, the Google Analytics Universal platform will stop processing new hits. It is important to learn about the different functionalities that GA4 will bring us and thus we can make the best use of data analysis.
Companies have the responsibility to inform their users or clients on the management of their information.
A buyer persona is a client profile, individual, allowing the registration of qualities related to what they say, do or feel in the moment of needing/wanting to buy a product or service.
