After months in the beta phase (Google Analytics Web + App), Google has officially launched Google Analytics 4.
It is crucial for all Technology, Data and Digital Marketing experts to be clear on the purpose of Google Analytics 4 to understand the evolution
From July 1st, 2023, the Google Analytics Universal platform will stop processing new hits. It is important to learn about the different functionalities that GA4
Companies have the responsibility to inform their users or clients on the management of their information.