Analytics
The tool also offers focused measures to the client to understand preferences and create better experiences.
After months in the beta phase (Google Analytics Web + App), Google has officially launched Google Analytics 4.
It is crucial for all Technology, Data and Digital Marketing experts to be clear on the purpose of Google Analytics 4 to understand the evolution of this platform with respect to Google Analytics Universal.
From July 1st, 2023, the Google Analytics Universal platform will stop processing new hits. It is important to learn about the different functionalities that GA4 will bring us and thus we can make the best use of data analysis.
Avinash Kaushik, the digital issues guru and one of the most knowledgeable people in the digital world, shares endless rather interesting content, and this is no exception.
