What is Google Tag Manager? What is its purpose?

In a digital context, there is a growing need for brands to discover or reveal the path which the user follows within a website which is achieved through the planning and execution of correct data gathering that enables data products for activation and contribution within your digital strategy.

In a digital context and with a real need for brands to improve their consumer experience, efficient tools are required that allow and enable the tracking of user interactions in their digital spaces.

Therefore, we have Google Tag Manager as a powerful tracking tool that is currently taking a very important role in the digital marketing ecosystem.

This tool is a tag management system which allows you to integrate your tracking needs and has a user-friendly interface and does not require the constant implementation of different codes in the system.

Once the code is implemented into the system, every tag can be managed and administered through a graphic interface of the Google Tag Manager system. In this sense, it will only be necessary to configure the data which requires tracking and in turn, assign the triggers to each of the data sets.

What is the purpose of GTM?

As we mentioned earlier, Google Tag Manager will become the aligned tool to enable the appropriate tracking of data packages which reveal the user journey in our digital properties.

One of the main advantages of this tool is that it has a version control system which allows you to have control of any changes published in your digital property.

Basically, the Google Tag Manager tries to remove the need to configure different tracking codes, which will allow you to implement various tracking codes required through the management interface called Google Tag Manager.