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Can I use Data Studio with other tools that are not Google? Data Studio myths

Brands face the need to base their decision making on the use of data from their processes every day, and in a digital context, this becomes even more of a priority. This is why Google Data Studio is presented as a tool with the adequate potential to exploit, analyze and synthesize the data sets obtained in different operational processes of the business through the management tools that are used.

Nowadays it is of vital importance for brands to have a functional tool that visually allows the monitoring of relevant business indicators. Therefore, in this article we will talk about one functional tool, Google Data Studio. Google Data Studio, as the name indicates, is part of Google’s products for the exploitation and use of the data that is obtained through the operation of processes involved in the digital ecosystem, but then, it can only be used to visualize data from other Google platforms because it is part of the suite. Now, we’ll talk about this.


We’ll start by answering the first question, which is whether Google Data Studio can be used with tools that do not belong to Google, and then we’ll describe how to achieve this.


In the first place, we begin with the identification of the data set that will be used for this purpose (visualize it in Google Data Studio), as well as the background, that is the source/tool that is generating this data and the scheme in which it is ordered so they can be brought together. That’s to say, if the data set has the potential to configure a flow and these can be updated automatically through the use of connector-type APIs that allow us to obtain them this way or in turn, designate a specific role to the person who will be responsible for doing the extraction and placement of data in a certain tool that allows the ordering of data in lines and columns. The most common tools used with this second option are Microsoft Excel or even Google Spreadsheets.


Having made the first step and taking into account the findings from these actions, it will be possible to add any set of data that is provided by tools which do not form part of Google suites as a source of data to a Data Studio report; however, most of these require connection through the acquisition of connector-type APIs, which is possible through a licensing contract. This enables it to go to different platforms, consult the data and bring it into the report so that the data will tell the story of the business operations through different types of graphs and tables.

Here is a list of some of the many tools which can connect to Google Data Studio:

  • Facebook
  • Instagram
  • LinkedIn
  • CRM (Hubspot, Salesforce)
  • Semrush

Here there is also a list of the APIs that are most frequently used to pass data from the tools to the Google Data Studio:

  • Supermetrics
  • Power My Analytics
  • Datado
  • Porter metrics